With strong callouts and the use of the hashtag #WeAreTriathlon we invite visitors into the community that makes up Triathlon. Quintana Roo is not just representative of a great bike, but a strong, family of athletes of all shapes, sizes, and abilities. They embrace newcomers and cheer on those in need of encouragement as voraciously as their leading professionals. It isn’t a community of cutthroat, winner-take-all superathletes (although there are some superathletes) looking to stake their claim at the expense of others, this is about community and Quintana Roo embodies that community.
Intense research, wind-tunnel and real world testing have all worked to hone the profile of a QR bike to be as close to perfection as is possible for riders of every level. With that being the case, we found ourselves weaving together a user experience based not upon the rider’s proficiency level, but rather upon the experience of owning and riding a QR. Our core challenge became an tightrope-walk between the infectious pull of the inclusive community and the unrelenting cool of the exclusive technology.